caza creatives · visuals for lighting brands
One-stop content for
promoting lighting products
What we make
Room scenes
Twenty per finish, homes and commercial spaces, daylight through to night. Picks come back at 3600 × 4500 px.
See the scenes →
Social posts
Complete post sets sized for Instagram, TikTok, Pinterest and Xiaohongshu, each with its caption and hashtags.
See the posts →
Social video
Vertical 9:16 films. They can sell the features or tell a seasonal story, and they end on a link to buy.
Watch the films →
How we work
Positioning and competitor research
Price band, selling points and the right rooms come first. Then 6–8 images per rival, one at a time, to find what nobody shows.
See the research →
Pinterest · Instagram · TikTokUS kitchen refreshersSaveBauhaus · mid-century
Instagram · TikTokDesigners and venue ownersSaveMaximalism · jewel drench
XiaohongshuNest-builders, women 26–35SaveMid-century Bauhaus · retro maximalism
Social and interior trend research
Which platform each audience uses and which styles they save, with topics rechecked monthly, before we design a room.
See the trend work →
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Exact 3D model from the drawing
Built from the drawing at true scale, checked part by part against the photo, and rendered from every scene camera.
See the models →
The work
Room scenes
Chandeliers, pendants, flush mounts, vanity bars, table lamps: we can take on all of them. Homes and shops, daylight through to night, landscape and portrait mixed. Sharp enough to scale up to 3600 × 4500 px at 300 ppi.
Selected images come back as high-res masters
One Kuzco Regent scene as an example: the full frame on the left, the same file at 100% on the right.
Social posts
Catalogue scenes should look like a home someone actually lives in. Social is different: it has to match the styles people are saving right now, so we rebuild the room around the trend. Every post comes with its caption, hashtags and a date to go out.
Social video
Two vertical films for the Alora Mood Poppy cordless lamp. One just sells the features. The other tells a small Christmas gifting story. Both end on TikTok Shop.
Launch film · 45 s
Made for gifting season. Every feature gets a close-up, so by the end you know what you are buying.
- 0:00“Great taste. Impossible to shop for?” unboxing
- 0:16Rechargeable, cordless, set mid-table
- 0:28Burgundy or Pine Green; tap for three brightness levels
- 0:40End card: Light up with color · TikTok Shop
Christmas stop-motion · 55 s
A crew of wooden elves builds the lamps in “The Poppy Christmas Workshop”, boxes them up and sneaks them under the tree. Last scene: a family at dinner, lamps on.
- 0:00Elves assemble shade and base
- 0:28Boxed, ribboned, set under the tree
- 0:44A real unboxing of the burgundy Poppy
- 0:52Family holiday table lit by Poppy
Our method
Positioning and competitor research
Price band, selling points, the right rooms and install sizes come first. Then rival imagery, image by image, to find what nobody shows.
Social and interior trend research
Which platform each audience uses, which styles they save and which topics are live, before we design the posts and pick the dates.
Visual strategy
Palettes per finish, room quotas, camera heights and the day-to-night split are planned up front, and every image gets its own brief.
Exact 3D model from the official drawing
Built from the official drawing at true scale and checked part by part against the photo. Every scene camera gets a render from the model first, and when a room idea fights the product, the room gives way.
The official photo, next to ours
Marsden's five-tier chandelier in five rooms, from five angles: tier count, sizes and spacing hold every time, within ±3 cm.
More services
Research→Content→Operations and ads→Results→Next batch
Ongoing content production
The research, style cards and 3D models are already in place, so content can keep pace with trends and dates, and come in several versions to test.
Content that keeps up with trends
Topics are rechecked every month. When a new one lands, the lamp and its rooms are ready, so a new set can follow within days.
Basis: trend calendar · Christmas / Bauhaus 100 / Fun Haus
Several versions to test
One lamp across several styles, covers, hooks and day or night versions. Run them side by side and keep what performs.
Basis: TikTok “same lamp, 3 rooms” A/B/C
New finishes and launches, fast
The true-scale model is reusable. A new finish or SKU goes straight to scenes, without rebuilding the product.
Basis: 3D model · Regent comes in 4 finishes
One production, every format
Website 3:2, product page 4:5, Instagram 4:5, TikTok 9:16, Xiaohongshu 3:4, Pinterest 2:3, all from the same scenes.
Basis: platform specs · 69-image set
Operations and paid media
What we know about the market, rivals and audiences goes beyond images. We worked through these four jobs for Regent; the results are below.
Social account management
A month of posts by platform role, boosts before the holiday, set replies in comments and a weekly data review.
Basis: platform roles · the 12-post set| Instagram 4:5 | TikTok 9:16 | Xiaohongshu 3:4 | Pinterest 2:3 | |
|---|---|---|---|---|
| Week 111/2–11/8One lamp, three rooms | Tue 11/3IG-1 Burgundy, three ways6-slide carousel |  Thu 11/5TT-2 same lamp, 3 roomsComment A, B or C | Sat 11/7XHS-3 家里总差点什么？6 slides · colour guide |  Sun 11/8PIN-1 Holiday dining3 pins · early holiday |
| Week 211/9–11/15Bauhaus at 100 |  Tue 11/10IG-3 A Bauhaus lamp, 100 years on5-slide carousel |  Thu 11/12TT-3 100 years in 8 slidesPhoto mode + sound | Sat 11/14XHS-2 中古包豪斯越学越土？8 slides · how-to | Sun 11/15PIN-2 Mid-century Bauhaus kitchens3 pins |
| Week 311/16–11/22The holiday table | Tue 11/17IG-2 Hosting this year?6 slides + a Reel | Thu 11/19TT-1 4 pm vs 8 pmDay vs night | Sat 11/21XHS-1 繁荣主义，先挂一盏酒红灯7 slides · product note | Sun 11/22PIN-3 Striped Fun Haus nook2 pins |
| Week 411/23–11/29Thanksgiving push |  Mon 11/23IG-2 Reel 再推Slides picked by week-3 saves |  Wed 11/25TT-1 节前一晚加推Eve of Thanksgiving, 11/26 |  Sat 11/28评论区晒图合集Pinned comment · replies | Sun 11/29Repin 表现最好的 3 张To a holiday-table board |
How high? 30–36 in (76–91 cm) above the table; the cord adjusts up to 120 in.
Will it suit a 30 in round table? Yes: the 19 in shade suits 25–38 in round tables.
Targeted paid promotion
Three audiences with real search terms and buying moments become ad sets, keywords and matching creative, plus a retargeting set.
Basis: audience profiles · search terms · price position- Platforms
- PinterestInstagram
- Audience
- Kitchen remodel, dining decor, hosting
- Keywords
- kitchen island pendantdining room lighting ideasburgundy kitchencolor drenched dining roomholiday table ideas
- Timing
- Nov 2–25, heavier from week 3
- Goal
- Saves → product-page clicks
- Platforms
- InstagramTikTok
- Audience
- Interior and hospitality design, restaurant owners
- Keywords
- bistro pendant lightingcafé counter lightinghotel bar lighting
- Timing
- Always on, tuned weekly
- Goal
- Spec-sheet downloads · inquiries
- Platforms
- Xiaohongshu note boostXiaohongshu search ads
- Audience
- Search and note keywords
- Keywords
- 中古包豪斯复古极繁酒红色家居搭配包豪斯灯餐厅吊灯
- Timing
- Nov–Jan, into the New Year refresh
- Goal
- Note saves · product clicks
- Each set runs 2–3 versions: 4 pm vs 8 pm covers, rooms A/B/C, price hook vs design hook
- After 3 days, pause anything below median click-through
- Move that budget to the winners
E-commerce operations
Product-page images, selling-point copy and a size guide, with titles written to Amazon, Wayfair and TikTok Shop rules.
Basis: ranked selling points · install and sizing rules
Regent Pendant · Burgundy
- One colour, top to bottomShade, canopy and braided cord in the same matte burgundy.
- No glare at the tableThe opal globe sits under a white-lined dome: glow, not bulb.
- Sized for real tablesA 19 in shade for 25–38 in round tables, hung 30–36 in above.
- Islands in pairs or triosTwo over about 8 ft, three over about 12 ft, at least 30 in apart.
- Easy to hang120 in adjustable cord, sloped ceilings OK, E26 socket.
Size guide: which table, how high
Marketplace titles
Kuzco Regent Burgundy Dome Pendant Light, 19 in Matte Metal Shade with Opal Glass Globe, 120 in Adjustable Braided Cord, E26, Kitchen Island and Dining Room Hanging Light, PD56019-BGD
Regent 1-Light Dome Pendant, Burgundy
Burgundy Dome Pendant Light · 19 in · Kitchen Island & Dining
Competitor and sentiment monitoring
Each month we track rivals' prices, colours and imagery, plus searches, trends and buyer questions on each platform. The signals turn into two kinds of ideas: what to make and run next, and where the lamp itself could go.
Basis: rival image audits · platform trends · audience researchCompetitors
One close burgundy scene; the burgundy page borrows a Pine Green shot
Small, unlit shades in wide shots; trios lost against dark wood
Customer photos only, flat daylight, globe unlit
Sentiment and trend signals
- Xiaohongshu · searchUsers search how to pair deep red with the colours they already have at home.
- Pinterest · trendsFun Haus is a 2026 pick; circus-interior searches are up 130%.
- Designer survey39% of designers name maximalism for 2026.
- TikTok · contentViral lamp posts skew cheap; sculptural, silk and Tiffany-style lamps are trending.
- Design pressOxblood is called the grown-up red of 2025–26.
- Audience researchThe questions buyers ask most: which table, how high, will burgundy clash.
→ Creative and media ideas
- A colour-pairing series, starting on Xiaohongshu, to answer the deep-red searches.
- Fun Haus and maximalist rooms go first in the schedule, with extra Pinterest spend on the striped nook.
- On TikTok, lead with design, not price: same lamp in three rooms, day versus night.
- Turn the size and height questions into one size-guide graphic and a 15-second answer video.
- When Lenora discounts, retargeting switches to more colours plus lit room scenes.
→ Product design ideas (suggestions for the brand)
- Seasonal colours from the style cards, such as cobalt or mustard: Pirlo is metal only, Lenora has three colours.
- A smaller size for breakfast nooks and small round tables, since “which table?” is the most common worry.
- A multi-light canopy so islands and cafés can hang a row from one fitting; designers care most about rows.
- A cordless table-lamp version of the dome, riding the cordless trend where designer pieces sell at $285–315.
Reports
The full reports, as PDFs
Each report covers market and competitor research, visual strategy, the 3D model and every scene. These are the original full-resolution PDFs, so downloads are large.
Downloads work when this page is opened in claude.ai.